Archive for the ‘News Stories’ Category

Sovereign Strategy joins the APPC

Friday, November 16th, 2007

Sovereign Strategy has joined the Association of Professional Political Consultants.

The firm applied to join the self-regulatory body of the government relations industry last month, and was formally and unanimously accepted at a meeting of the APPC Committee on November 5th 2007.

Rory O’Neill, UK Managing Director, said:

“We are delighted to have joined the APPC, which has been a long-held goal of ours. We were aware that we were one of the most high-profile firms outside the APPC. I can’t thank all those who have driven this forward, both within our firm and within the APPC Management Committee, enough for their efforts. We always wanted to contribute to the debate on the future of the industry in a constructive and mature way, and for us membership is the best way to do that. We intend to be very active within the organisation and look forward to playing a leading role.”

Sovereign Strategy into China

Monday, October 15th, 2007

Sovereign Strategy (SS) and China-based Green Atlantic Partners (GAP), the China-focused specialist business developers, have announced that they are to form a new joint venture company called Sovereign Partners China (SPC).

The partnership will provide bespoke profile-raising and reputation management services for Chinese companies looking to position themselves with European institutions, and national and regional regulators beyond. The new partnership will also look to assist international businesses with national and regional government and regulators in China.

SPC will utilise the skills and talents of both firms to support the growth and success of their clients in both China and Europe. Chinese firms will benefit from both the corporate responsibility and sustainability (CR&S) programmes that SS has perfected during its ongoing business development in the Middle East, as well as its unique level of international political understanding. SPC will also call on the substantial Chinese network grown by GAP to support project delivery on the ground and provide the key local knowledge that will help ensure success.

Announcing the partnership, Alan Donnelly, Sovereign Strategy Executive Chairman said:

“Our experiences in the Gulf region have shown us that there is a market for what we provide – reputation management and unrivalled political and media intelligence. This is allied to bespoke CR&S programmes that enable companies to demonstrate that they are truly world-class, bonded with an unmatched team of communications professionals that make sure the world knows that. There is no one I would rather have alongside Sovereign as we go into China than Karl Watkin and his partners.”

Karl E Watkin MBE, Chairman of GAP said:

“I have known Alan for many years, and respect what he has achieved with Sovereign. SS and GAP have developed world class and complimentary teams in their respective markets. Sovereign’s political and media intelligence in Europe is as focussed as ours is in China and The Far East. I know that both firms, and many present and future clients, both in China and in Europe, will benefit from this partnership.”

Kerri-Lyn Hauck, Managing Director, GAP, said:

“China is maturing at an exponential rate and its businesses are fast developing into global players with international ambitions. As they target new markets and cultures, they will need help and guidance, and SPC has the braintrust to deliver for them.

“We believe Chinese businesses are up to two years ahead of where the European media positions them. SPC can make sure the media and potential business partners know the real situation.”

Sovereign Strategy Autumn Reception, supporting Dimbleby Cancer Care

Thursday, October 11th, 2007

The Annual Sovereign Strategy Autumn Reception was held on October 10th at the Royal Society for the Arts, with broadcaster and Question Time host David Dimbleby in attendance.

Executive Chairman Alan Donnelly spoke about the launch of Sovereign Partners China, Sovereign Strategy’s new joint venture partnership with Green Atlantic Partners, about the political environment and about Sovereign Strategy’s plans to get more involved in the stewardship of the public affairs industry.

David Dimbleby spoke about the election fever that had gripped the country and gave the specially-invited audience of politicians, businessmen and representatives of the media the benefit of his thoughts on a gripping month in party politics. He then spoke about the charity set up in memory of his father, with the aim of improving the care of cancer victims. The charity has raised £10m in the 40 years since it was set-up.

Earlier in the evening, Alan had presented David with a cheque for £2000 as a donation to the charity.

Rt Hon Alan Milburn MP outlines Future New Labour Agenda

Wednesday, September 19th, 2007

Former Secretary of State for Health, 2005 Labour Election Campaign Co-ordinator and leading New Labour thinker the Rt Hon Alan Milburn MP was the keynote speaker at the first in a series of political debates sponsored by public affairs firm Sovereign Strategy.

The event was held in the Waterloo Room at 116 Pall Mall on Thursday, September 14th 2006.

Mr Milburn spoke on the theme, ‘New Labour: A new agenda for the next decade.’

The event was hosted by Gaby Hinsliff, Chief Political Editor of The Observer.

The list of participants at the debate included leading figures from the world of politics, business, and the media.

Over the coming months, Sovereign Strategy will be hosting three landmark discussions on the future of British politics.

Each event, one focussing on Labour, one on the Conservative Party and one on the Liberal Democrats, will feature a prominent, high-profile politician discussing what the next 10 years should hold for their respective parties.

For more information, please contact:

Jolyon Kimble, Associate Director,
Sovereign Strategy: 07967 418 943

Sovereign Strategy sponsors Public Affairs News Awards

Wednesday, July 11th, 2007

Sovereign Strategy sponsored the UK In-House Team of the Year award at the annual Public Affairs News awards on July 5th.

It was the second high-profile sponsorship that Sovereign Strategy had undertaken in three days, after sponsoring the Business and Trade public relations category at the CIPR Excellence awards on July 3rd.

UK Managing Director Rory O’Neill presented the winner, The Alzheimer’s Society, with their award.

“This is a well-deserved award for a team that are doing their utmost to keep a crucial issue at the forefront of Westminster’s consciousness,” he said.

Gulf Expert joins Sovereign Strategy

Wednesday, July 11th, 2007

Sovereign Strategy has signed up John Gilchrist, the former Director, communications and strategic planning at the Dubai Financial Services Authority and the corporate planner at the London Stock Exchange at the time of the ‘Big Bang’. Based in Dubai, but a frequent traveller to Europe, Gilchrist will help with Sovereign Strategy’s client delivery and drive for new business in the Gulf.

Gilchrist is a capital markets expert most recognised for his extensive policy work and experience in the field of European payment and securities settlement systems; he was a member of the Giovannini Group set up to advise the European Commission on securities clearing and settlement.

John spent the early part of his career as an engineer and management accountant, working for Rolls Royce, International Computers Limited and STC Telecommunications Plc before focusing on the capital markets. His diverse career has formed the basis for his extensive multi-sector experience in strategic positioning and troubleshooting, comprising strategic and tactical planning, governance, stakeholder communication and handling, and improving organisational efficiency, competitiveness and cost effectiveness.

Sovereign Strategy Managing Director Rory O’Neill said: “This is a real coup for Sovereign. John will be a tremendous asset to the firm. He’s one of those people who convinces through sheer intellect. We’re about to convert a lot more new business in the Gulf, and John is perfect to help service those contracts and generate new business.

“As well as being one of the smartest men I’ve ever met, he’s also a very nice guy.”

Gilchrist has built a reputation in boardrooms across the world, and famously conducted an hour-long interview with President Bill Clinton via satellite in front of 400 business leaders at the International Leaders Summit held in Copenhagen, Denmark, in 2005.

Gilchrist said: “I’m really looking forward to working with Sovereign Strategy in the Gulf; they are experts in their field. A lot of the stakeholder work they do fits strongly with my interests, and they have a fabulous track record of working with clients with an interest in the financial markets, such as the City of London and Bloomberg.”

Sovereign Strategy at the CIPR Excellence Awards

Thursday, July 5th, 2007

Sovereign Strategy was a high-profile sponsor at the annual Chartered Institute of Public Relations Excellence Awards, which was held at the Honourable Artillery Company in the City of London on July 3rd.

Sovereign Strategy sponsored the Business and Trade public relations category, which was won by Primal PR for their stunning ‘Remote XT’ campaign. The three other contenders in the category were Brands2Life, with their campaign ‘From Darkness into the Light’, Mere Communication Ltd: ‘Tulips from Amsterdam – bmi regional’, and the Wriglesworth Consultancy with ‘The Launch of Edeus’.

Sovereign Strategy UK MD Rory O’Neill presented the awards on the night. He said: “We are proud and delighted to support our industry and the CIPR on the biggest night in the profession’s calendar. Primal are worthy winners, but all the finalists are winners in my book. Congratulations to Lionel, Colin and all those who helped to make the event such a success.”

Sovereign Strategy announces restructure

Thursday, May 24th, 2007

Sovereign Strategy has announced that it will be recommending a new management structure at the company AGM later this month.

The move comes as Non-Executive Directors Walter Brinkmann, Lord Cunningham and Baroness Billingham reach the end of their terms of office. This means that the company will no longer have any financial association with parliamentarians

Following the restructuring, Chief Executive Iain Malcolm will become the company CEO and Deputy Chairman, whilst Rory O’Neill and Michael Quigley will become Managing Directors with responsibility for overseeing the company’s existing and new client development in the UK and global market respectively. Iain, Rory and Michael will sit on a new “Executive Management Team” that will control Sovereign’s Affairs. Alan Donnelly will remain Executive Chairman.

CEO and Deputy Chairman Iain Malcolm said: “We’ve had a lot of growth, particularly in the London office, and felt it was time to streamline the management processes. A lot of people in the industry were aware that this announcement was coming, as this is the direction we’ve been going in for some time. The aim is to introduce a more modern, client-focused service so that we continue to ensure clients get maximum value from using us.”

Sovereign Strategy nominated for top European Award

Friday, May 18th, 2007

Sovereign Strategy has been short-listed in the “European Consultancy of the Year” category of the Public Affairs News 2007 Awards.

It is the first time that Sovereign has been in the running for this high-profile award, and reflects the great client work that Michael Quigley and the team in Brussels have been delivering for the last year.

The winners will be announced at the 2007 Awards party which will be held at the Cafe Royal in Piccadilly, London, on Thursday July 5th.

Sovereign Strategy is also proud to sponsor the UK In-House Team of the Year award at the event.

Alan Duncan latest speaker in Sovereign Debates

Thursday, May 10th, 2007

On May 9th, in the third of the series of high-profile Sovereign Debates, Shadow Secretary of State for Trade Industry and Energy and Shadow Minister for Tyneside, Alan Duncan, addressed a specially-invited audience on the subject of Brown vs. Cameron: Drawing up the Battle Lines.

The event took place in the Bevin Room of the Local Government Association in Smith Square, Westminster. Mr Duncan’s speech was followed by a Question and Answer session which was led by Michael White, Assistant Editor of The Guardian.

The speech was covered in all national newspapers.

The official Press Release put out by the Conservative Party, including the full text of the speech, follows below:

Press Release Conservatives

9 May 2007
Ref: 0840/2007

Duncan: Brown a blast from the past but Cameron is the future

Speaking to Sovereign Strategy’s 3rd Annual Lecture in London this evening, Shadow Industry Secretary Alan Duncan will provide an analysis as to why Gordon Brown will be a failure as Prime Minister and outline why the modern Conservative Party under David Cameron has the right approach for the challenges facing Britain today.

Mr Duncan will say that Gordon Brown and Tony Blair have worked hand-in-hand for the last ten years but while Tony Blair has been the front man in the partnership, Gordon Brown has been the controlling influence behind the Prime Minister:

“With the front man gone, No10 is about to be occupied by the wrong end of the pantomime horse.

“The crucial truth, which people can see, is that however hard Brown might try to portray himself as a fresh start, he isn’t. He can take over in June, but from the day he does so he won’t be a fresh start: he’ll be the blast from the past.

“When it comes to Labour’s record, he is the record. Every imaginable aspect of the last ten years in government has had to pass through his all-controlling hands. But it is not just policy and performance which he will have to answer for. It is also the way he practises his politics.”

“Brown likes to portray himself as the serious half of the Blair-Brown partnership. But the reality is that he is the original propagandist in the relationship. He likes to suggest that his arrival as PM will see the restoration of serious politics, but this claim itself is a nugget of propaganda.

“They legislate for gesture, not for justice. The soundbite matters more than sound reasoning. Politics, for Labour, has been more about technique than conviction. This more than so much else has caused them to be discredited.”

Mr Duncan will also build upon Oliver Letwin’s description of Cameron Conservatism, in his speech yesterday, by re-iterating an essential difference between the Conservative approach to Britain’s problems:

“David Cameron has articulated the overriding attitude that must shape all our politics now, in that whereas the main challenge for a government used to be how to tackle economic breakdown, the challenge now is how to tackle social breakdown. After ten years of a Labour government, it is Conservatives who understand this, and we are about to have a new Prime Minister who refuses to admit that his methods of addressing that breakdown have failed dismally.

“Whereas we believe in addressing social breakdown by appreciating that individuals and local decision-making can do far more that centrally-directed programmes, Labour do not.

“One of the reasons so many government initiatives are failing is that the culture of spin and its surly exercise from the Treasury has seriously poisoned the apparatus of government.

“Democracy itself is suffering.”

And Mr Duncan will conclude by saying:

“While we advocate a Britain that is more green, more local and more family-friendly, we will let the new Prime Minister continue to bark orders and pull levers from the centre.

“In the midst of the inevitable flurry of early euphoria for Gordon Brown we should keep our cool. Most elections are a fight between the party of the future and the party of the past.

“I am confident that we are the future now. However hard he tries, Gordon Brown cannot escape the fact that he is the man of the past.

“There might be some new tricks in the old dog yet: but he remains an old dog. A new dog he most certainly ain’t.”

ENDS

Full copy of Alan’s speech is below:

(Check against delivery)

Just over ten years ago, on 17 March 1997, the Conservative Party published a pamphlet I had written called ‘Beware Blair’. Despite gargantuan efforts to seek extensive coverage, it was published on the same day that John Major decided to announce the date of the general election and so it became one of the most ignored documents in British political history.

In preparing for tonight I was acutely aware that history might repeat itself and that I would be overshadowed today by Tony Blair announcing his intention to step down. I sense that I have just managed to slip in under the wire.

In that book, however, I gave my assessment of what I thought were his dominant qualities:

‘The first is a seemingly insatiable vanity, touching on vainglory. The second is a simplistic evangelism of the sort that believes that wanting a better world constitutes a serious policy. The third is a ruthlessness which is deployed only for power but never for principle. This is a potent cocktail for tragedy.’

As the hand of destiny now glides towards his shoulder, there is an army (perhaps more of a posse) of commentators ready to pass judgment on his decade in office, and so I will resist the temptation to do so myself tonight, except to say that he has been a communications phenomenon and that any Prime Minister deserves our respect both for the office they hold and the person they are.

Last week’s local election results, however, show the depths of unpopularity to which Blair and the Labour Party have fallen since their dizzy endorsement in 1997. A party that can only attract 27 percent of the popular vote is clearly one that has lost trust. Tell me about it, you might say! One of the big questions hanging over Labour’s imminent succession now is whether it will ever be able to restore it.

Aware of this, not to say somewhat anxious about it, Gordon Brown has promised a new start – a radical reshaping of the way that the Labour Party governs the country. The truth, however, is that as much as Brown may pretend to be a new start, the public increasingly realises that in taking all the decisions which have led to the falling away of public trust in the New Labour project Brown has been at Blair’s side throughout.

In fact, he has been its principal architect. Tony has been the front man: Gordon has been the director. The two have been together in New Labour from the start, when they even (more happily than now) shared an office in Parliament.

Over the last ten years Blair has performed across the world stage, but the detail of everything he has promised has come from Gordon Brown. Most of what is being discussed as Blair’s legacy is actually the work of Gordon Brown. Brown has in fact been more engaged with the Blair government that Blair often has himself.

But from now on Brown can no longer hide behind the front man.

When it comes to some of the most damaging decisions that affect the Government’s reputation it is Brown, and not Blair, who has been most responsible.

It was Brown who raided the pension funds and cut their value by £100 billion and more. It was Brown who levied a massive £50 billion tax increase on British businesses. It is Brown who has doubled the council tax. It is Brown who has given us the longest tax code in the world. And it is under Brown’s stewardship that Britain has dropped from fourth to tenth in the international competitiveness league.

It is Brown who, three times now, has fiddled the terms of the Golden Rule and used the PFI scheme to hide tens of billions of debt off balance sheet.

And it is Brown who during the relative prosperity of a decade has taxed us by stealth and put nothing away for a rainy day.

Prudence, his great amorata, used to be an attractive proposition: but sadly prudence has become a bit of a slut.

The crucial truth, which people can see, is that however hard Brown might try to portray himself as a fresh start, he isn’t. He can take over in June, but he isn’t a fresh start: he’s the blast from the past.

He cannot dissociate himself from Labour’s record: he is the record. Every imaginable aspect of the last ten years in government has had to pass through his all-controlling hands. But it is not just policy and performance which he will have to answer for. It is also the way he practises his politics.

Brown likes to portray himself as the serious half of the Blair-Brown partnership. But the reality is that he is the original propagandist in the relationship. He likes to suggest that his arrival as PM will see the restoration of serious politics, but this claim is itself a nugget of propaganda.

From the very beginning New Labour was about spin. It is in their DNA, and it is more important to them than truth, principle or justice.

Philip Gould (The Unfinished Revolution, p.200) talks about Blair, on the day after John Smith’s death, leaving behind any principles he had. His candour is instructive.

Nobody can fail to admire their skill, but it is not one we should admire. They legislate for gesture, not for justice. The soundbite matters more than sound reasoning. Politics, for Labour, has been more about technique than conviction. This more than so much else has caused them to be discredited.

Labour now complain about the media and public cynicism, but I think it is fair for us to state bluntly both that it is they who created it through their media manipulation in the 1990s, and that at the heart of it all Gordon Brown has been its principal architect. Tony’s been a great actor: Gordon has been the playwright and director.

The trouble for us is that it worked with TB: the trouble for them is that it won’t work with GB. TB has had a remarkable gift for communicating with the concerns of middle Britain, but it is a skill which GB simply does not have. With the front man gone, No10 is about to be occupied by the wrong end of the pantomime horse.

The Brown camp’s attempt to hide his lack of natural empathetic skills by cooking up a new politics of straightforwardness and seriousness is deliciously unconvincing.

Jeff Randall, of the Daily Telegraph got it right when he said of the latest budget: “He polishes his numbers like a second-hand car dealer buffs up an old banger. Gordon Brown’s skill is to make all those facts and figures look good. The trouble is, the shine only lasts five minutes. On close scrutiny, the product invariably falls short of the salesman’s patter.”

The problem from now on for him is that the scrutiny at the top will be greater than ever, and its intense focus will concentrate as much on the past as the present, and he will not be able to escape and deny his total involvement. He is in it, right up to his brass neck.

I’m sorry if some think I am being cruel, but so far I have only been kind. If you really want nastiness we are going to get it from Brown in spades. We have tried to put an end to Punch & Judy politics. Under the Brown bludgeon it will be all punch.

People can sense this in him. There is something about Gordon Brown which inflames my indignation, and I am not alone.

Perhaps the greatest tribute that opponents can pay to Tony Blair, because of his natural touch, is that we had to force ourselves to dislike him: in contrast perhaps, the greatest threat to Gordon Brown is that such people do not feel the same such need.

One of the things that Gordon Brown talks a lot about is meritocracy. I wish he understood its true meaning and did not poach the language for a distorted purpose. His prescriptions are not about merit: they are actually about equalisation as dictated from the centre.

In implementing his objectives, Gordon Brown has become the high priest of the target culture, and that culture is fundamentally illiberal and inflexible.

Whenever one of his many weighty reports tells him that the evidence is that such-and-such a policy would be good for this proportion of families or that proportion of the unemployed, he goes and does it. He doesn’t stop to think whether there is a better approach. And so he ignores the idea that instead of compulsion and proscriptive targets, politicians have the power to educate and inform. He doesn’t trust people, so he is not willing to let them take decisions affecting their own lives. He thinks he knows best. So he will never learn that instead of legislation and forcing, he could do more good by widening choice and providing the education to back up those choices.

Whereas Blair had some important liberal instincts, Brown does not. With Brown we are back to the bossy arrogance in which the man in Whitehall really thinks he does know best.

Take childcare – Gordon Brown thinks it is a good thing, so his approach is to give a credit to parents when they put their kids with a registered childminder. But he doesn’t extend that credit to grandparents or other family members. Nor does he give it to parents who choose to look after children themselves. He does not give families the tools to make choices for themselves. He thinks that he knows best and he is happy to impose his views on the rest of us.

And as all of us who represent constituents know, and as the Select Committee Report has reinforced today, his theory of tax credits has not worked in practice. I am enraged by the nastiness of a powerful Chancellor who boasts about his system of poverty reduction yet so many people of scant means have been paid from that system only then to receive a massive clawback bill from a callous government which viciously condemns them to years of repayment misery when it is not their fault. This is unjust and unfair.

When will he learn that, in practice, his philosophy just doesn’t work? After ten years, people have sensed this.

And their perception coincides with the swing of the political pendulum. At last some might say. When it comes to the battle lines for the next election, the mood has changed. Jim Callaghan spotted the phenomenon. The tide eventually turns. So far that change only amounts to a flow and not a flood, but Labour would be unwise to gloat. We still have a long way to go, but the change is material, and it gives the Conservative Party essential room for movement.

For too long now Conservatives have allowed Labour to set the agenda. Using relentless propaganda they have twisted our positions to make us look bad.

But at last, under David Cameron, we have changed and we are now seen differently. They are looking tired and we are looking fresh. People are beginning to listen to what we have to say and they are finding that we speak plain honest sense.

Poverty is a good example of Labour’s propaganda. Gordon Brown talks a lot about poverty and they have made some progress. But for the money they have spent the results should have been better. We must not allow Labour to represent themselves as the only party interested in tackling poverty. Conservatives in previous generations have done as much as any party to tackle poverty and we are focusing on this challenge again.

An issue like poverty-reduction lies at the heart of the new distinction that is emerging between us and Labour. As Tony Blair prepares to leave the political stage and we look back at his record and compare it with his predecessors we can see British politics in perspective.

We can take post-war Britain, decade by decade, and get a feel for the priorities that dominated its politics. In the 1970s and 1980s they were primarily economic. But as Oliver Letwin argued yesterday they are now predominantly social.

David Cameron has articulated the overriding attitude that must shape all our politics now, in that whereas the main challenge for a government used to be how to tackle economic breakdown, the challenge now is how to tackle social breakdown. After ten years of a Labour government, it is Conservatives who understand this, and we are about to have a new Prime Minister who refuses to admit that his methods of addressing that breakdown have dismally failed.

Whereas we believe in addressing social breakdown by appreciating that individuals and local decision-making can do far more that centrally-directed programmes, Labour do not.

One of the reasons so many government initiatives are failing is that the culture of spin and its surly exercise from the Treasury has seriously poisoned the apparatus of government.

Democracy itself is suffering.

Just this week I read a poll which said that politicians are the least trusted people, with more people placing their faith in car salesmen. Fifteen per cent trusted politicians in 2002. Now, 7 per cent trust them, with 8 per cent trusting car salesmen.

One of the reasons for this is that politics in the UK is saturated.
There are politicians everywhere yet Parliament, which should matter most, has been made puny. To most, our political structures have become incomprehensible.

There are more tiers of government than I can count on my hand, yet most people do not know what they do or what they are accountable for. On top of the councils that we know about, this government has created regional assemblies – which no one wants and which no one votes for.

At each tier the structures are different and voting systems are numerous and complex. We have just seen the humiliation that can cause. We are no longer equipped to give the rest of the world a master class in democracy

People feel that they are distanced from politicians.

Voter apathy is a symptom of the way in which politics has become increasingly about spin and media management and less about really caring about peoples’ needs and being straightforward and frank with people.

Our democracy has been corrupted by this government’s contempt for the House of Commons. Laws are forced through without debate; questions aren’t answered; statements are designed for headlines first.

The next decade will demand extraordinary courage and vision from our politicians. Tackling social breakdown at home while facing the forces (and opportunities) of globalisation abroad, will require strong leadership.

But can democracy respond positively to long-term challenges, or will it only make decisions for the short-term?

I see these as huge challenges, yet I am optimistic about democracy’s resilience. People may be taken in for a bit, but in the end they invariably see through any veneer, however shiny.

And this is the story of New Labour. They have been brilliantly clever to last ten years, but all governments and all politicians have a shelf life. Ten years at the top is normally the maximum people will stand for. After that, your past keeps on catching up with you and people’s affections wane and look elsewhere. They are looking now.

And as they look, and size up us politicians, we are about to embark on a new political era. Tomorrow, Tony Blair will announce his resignation as Leader of the Labour Party, and the starting gun will have been fired to pick his successor. We all know it will be Gordon Brown.

He will succeed just as the country has tired of the New Labour project. Despite a clear message in the local elections last week, voters are not yet ecstatic about us, but they are increasingly supportive. Gordon Brown’s approach to politics is looking tarnished, resentment for his stealth taxes and centralised bossiness is growing, and the Liberal Democrats are in decline.

David Cameron has excited a whole new generation of voter, and the priorities he has set, and the approach he has defined, are resonating with the country.

But – mark my words – do not be so foolish as to underestimate Gordon Brown. He will prove to be a formidable opponent. The great surly clunking fist will be no pushover.

On the wall of his office in the Treasury he has a calendar; it is a chart of his first 100 hours and then 100 days and what he will do with them.

He has been thinking about what he is going to do over those first 100 days for years, probably since the leadership of the party was taken away from him in the Granita restaurant in Islington in 1994.

When he assumes office at the end of June he will be a whirling dervish. His first few days and weeks will be feverish. There will be frenetic activity as departments are re-shaped, people appointed (and no doubt disappointed) initiatives launch. All the techniques he has deployed for so long will be put into overdrive. The boss of so much in the past will be the boss of the whole lot at last.

So, be warned – fasten your seat belts! There is no doubt that as he rolls into party conference on his chariot and claims to have cleansed his party with puritanical bleach he will enjoy a new-found, almost unimaginable, popularity. He will bounce up, and the bounce will be unsettling.

We can see this coming, and we will not be sucked into Mr Brown’s vortex. We should accept that for a few months the sheer novelty of his becoming Prime Minister will dominate the news and force us temporarily to one side. We should keep our nerve, not panic, and use the time to continue to define the direction we want to set for us and for the country. We should use the time to outline and explain the framework into which our policies will later fit.

While we advocate a Britain that is more green, more local and more family-friendly, we will see the new Prime Minister continue to bark orders and pull levers from the centre.

In the midst of the inevitable flurry of early euphoria for Gordon Brown we should keep our cool. Most elections are a fight between the party of the future and the party of the past.

I am confident that we are the future now. However hard he tries, Gordon Brown cannot escape the fact that he is the man of the past.

There might be some new tricks in the old dog yet: but he remains an old dog. A new dog he most certainly ain’t.