Sovereign Strategy sponsored the Business and Trade public relations category, which was won by Primal PR for their stunning ‘Remote XT’ campaign. The three other contenders in the category were Brands2Life, with their campaign ‘From Darkness into the Light’, Mere Communication Ltd: ‘Tulips from Amsterdam – bmi regional’, and the Wriglesworth Consultancy with ‘The Launch of Edeus’.

Sovereign Strategy UK MD Rory O’Neill presented the awards on the night. He said: “We are proud and delighted to support our industry and the CIPR on the biggest night in the profession’s calendar. Primal are worthy winners, but all the finalists are winners in my book. Congratulations to Lionel, Colin and all those who helped to make the event such a success.”